Privacy Policy

PixelPappa ("we", "us", or "our") is the data controller responsible for your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit pixelpappa.com or use our services.

Information We Collect

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data on the following legal bases:

• Consent (Art. 6(1)(a) GDPR) — for analytics cookies and tracking. You can withdraw consent at any time by clearing your browser cookies.
• Legitimate interest (Art. 6(1)(f) GDPR) — for responding to contact form inquiries and improving our services.
• Legal obligation (Art. 6(1)(c) GDPR) — where we are required to retain data by law.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide support
• Improve our website and services
• Analyze website usage and trends (with your consent)
• Comply with legal obligations
• Protect against fraudulent or illegal activity

Cookies and Tracking Technologies

We use a cookie consent banner that asks for your permission before loading any analytics cookies. No tracking cookies are set unless you click "Accept".

Third-Party Services

We use the following third-party services to operate our website:

• Google Analytics — website analytics (only with your consent)
• Sanity.io — content management
• Vercel — website hosting
• Resend — email delivery for contact form submissions

These providers process data on our behalf and are contractually obligated to protect your information.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information. All data is transmitted over HTTPS. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain contact form submissions for as long as necessary to respond to your inquiry and maintain the business relationship. Analytics data is retained according to Google Analytics' default retention settings. You may request deletion of your data at any time.

Your Rights Under GDPR

As a data subject, you have the following rights:

• The right to access your personal data
• The right to rectification of inaccurate data
• The right to erasure ("right to be forgotten")
• The right to restrict processing
• The right to data portability
• The right to object to processing
• The right to withdraw consent at any time

To exercise any of these rights, contact us at hello@pixelpappa.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY) at imy.se, or with your local data protection authority.

Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

International Data Transfers

Some of our third-party providers (such as Google and Vercel) may process data outside the EU/EEA. Where this occurs, appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, to ensure your data is protected.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Last updated" date. We encourage you to review this page periodically.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us: