Infospread
About
As Infospread's sole designer and strategic design partner, I gave their traveler app a completely new product design, built to today's standards and to the EU Accessibility Act that every public app has to meet. The result is fully compliant and genuinely beautiful, an app that Infospread and their customers love.
Framework agreements
4
New public-transport framework agreements won following the launch
Services
Product Design, Design Strategy
Industry
Public Transport
Challenge
When Infospread came to me, they'd already set out to redesign their traveler app more than once. For different reasons, it had never made it across the finish line. What they had in the meantime was a legacy app, a piece of their history that no longer lived up to what people expect today.
They wanted a new product design that met both modern standards and the legal requirements that apply to public apps, with the EU Accessibility Act and WCAG front and centre. And there was a real worry in the room: that accessible had to mean ugly. My job was to prove the opposite.
BeforeAfter
Outcome
So that's what I did. Working as their sole designer and strategic partner, I embedded with the Infospread team, often on-site. I came along to meet their customers, showed the team how to bring AI into their systems development, and helped shape the product and the business around it, not just the interface.
What came out is a branded passenger app: each customer simply adds their own brand, and the design scales cleanly across all of them, because it was built for exactly that from the start. It meets every accessibility requirement that applies to a public product, and it's one people genuinely enjoy using. The whole project has run on real trust and a lot of fun, and I've done my absolute best to live up to the product responsibility they handed me.
Feedback
“I've had the privilege of working closely with Björn on the new product design for our traveler app, MobiTime. Björn combines strong UX and design expertise with a business and product perspective that creates real value. He is driven, innovative, and a highly valued creative sounding board in everything from user experience and design to product development and strategic direction. I warmly recommend Björn to anyone looking for a dedicated and skilled partner in design and digital product development.”
Marcus Nordin
COO at Infospread
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