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How to draw the product triangle

Björn Rutholm

Written by

Björn Rutholm

Action PlayOctober 24, 20252 min read

Balance what users need, what the business wants, and what tech can deliver.

Action play: Draw a triangle and label the corners User, Business, and Tech. Next, think about what's driving most decisions in your team right now. Are you focusing mostly on user needs, business growth, or technical delivery?

Mark a dot inside the triangle where you think that focus sits - closer to the corner that dominates your current work.

Discuss:

  • What are we prioritizing?
  • What happens if we stay here?
  • Which corner are we neglecting?
  • What's one thing we could do this week to bring it closer to balance?

Example: Your team keeps releasing new features to hit growth targets, so the dot sits near Business. That creates pressure - users get more options but less polish, and the tech team struggles to maintain quality.

To rebalance, pause and fix the most common usability issue or optimize performance in a key flow before adding another feature.

Why: Every product operates inside this tension. When one side dominates, the others quietly erode. Over-focus on business goals and users stop caring. Over-focus on users and the business loses direction. Over-focus on tech and innovation slows to a crawl.

Drawing the triangle turns invisible trade-offs into visible choices. It helps the team act with intent instead of habit, designing from awareness rather than momentum.

This action play is from the full article: 3 action plays for strategy and positioning

Oct 24, 2025
Björn Rutholm

Written by

Björn Rutholm

Founder of PixelPappa

Technical cofounder for hire. Product designer and developer helping teams build digital products that work.

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