How to tell the money story

Translate design improvements into financial outcomes.

Action play: When you talk about design impact, skip the adjectives and show the numbers. Executives don't care that a flow is "simpler" or a form is "cleaner." They care that fewer users drop off, more convert, and revenue grows as a result.

Whenever possible, connect your design work to a business metric - revenue, retention, conversion, or cost reduction.

Example: Instead of saying, "We simplified the application form," say, "This redesign increased completed applications by 18%, adding roughly $42,000 in monthly revenue."

Can't do that? Don't have the numbers? Figure out how to measure your work and bring the numbers to the next meeting. You don't need an exact dollar amount every time, but tying a number to the design change helps leadership understand the value of your work.

Why: Design tells a financial story whether you frame it or not. When you link UX improvements to measurable gains, you make that story visible. It's how you turn "nice work" into "business-critical work." And that's what builds influence - not prettier pixels, but proven profit.