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How to use a pain point pyramid

Björn Rutholm

Written by

Björn Rutholm

Action PlayOctober 17, 20251 min read

Prioritize what hurts most - for users and the business.

Action play: List all the pain points you've found from research, feedback, or testing. Then draw a simple pyramid with three levels:

  • Top: Critical issues - high impact, high frequency.
  • Middle: Frustrations - noticeable but not blockers.
  • Bottom: Minor annoyances - low frequency or low cost.

Sort each issue into the right level.

Example: "Can't complete payment" goes at the top - critical. "Doesn't remember last search" lands in the middle. "Irregular use of colors" sits at the bottom. Once sorted, focus your next design cycle on the top layer only.

Why: Not all pain points are equal. Teams waste effort treating every issue the same. The pyramid gives clarity - fix what hurts most first. It aligns design work with both user impact and business value, turning chaos into focus.

This action play is from the full article: 3 ways to turn research into design decisions

Oct 17, 2025
Björn Rutholm

Written by

Björn Rutholm

Founder of PixelPappa

Technical cofounder for hire. Product designer and developer helping teams build digital products that work.

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