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How to use a pain point pyramid

Björn Rutholm

Written by

Björn Rutholm

Action Play1 min read

Prioritize what hurts most - for users and the business.

Action play: List all the pain points you've found from research, feedback, or testing. Then draw a simple pyramid with three levels:

  • Top: Critical issues - high impact, high frequency.
  • Middle: Frustrations - noticeable but not blockers.
  • Bottom: Minor annoyances - low frequency or low cost.

Sort each issue into the right level.

Example: "Can't complete payment" goes at the top - critical. "Doesn't remember last search" lands in the middle. "Irregular use of colors" sits at the bottom. Once sorted, focus your next design cycle on the top layer only.

Why: Not all pain points are equal. Teams waste effort treating every issue the same. The pyramid gives clarity - fix what hurts most first. It aligns design work with both user impact and business value, turning chaos into focus.

This action play is from the full article: 3 ways to turn research into design decisions